Head of Account Based Marketing and Deal Based Marketing, Fujitsu
Andrea is the leader and evangelist for Strategic Account Based Marketing (ABM) in Fujitsu across Northern and Western Europe, and heads up the team of excellent ABMers who work closely with sales and account managers to devise and execute strategies, campaigns and initiatives to open doors and deepen engagements at strategic and high growth customers. As a Senior Director in Fujitsu, and with over 25 years B2B marketing experience to draw from, a quite a few awards under her belt, Andrea is sure to be a speaker worth listening to.
Innovative B2B Content Marketing For this first session in our Innovative Content Marketing showcase, Andrea Clatworthy, Head of ABM at Fujitsu, will provide an insightful analysis of how innovative B2B companies are raising the bar in terms of content marketing strategy, tactics and formats. 4 Steps from Starting a Podcast to Livestreaming Podcaster, David Bain, […]