Marketing Operations Strategist, Lapis Angularis
Adele is the founder of Lapis Angularis, a consultancy specialised in digital transformation and marketing operations. With over 20 years of experience in the digital space, Adele has always been at the forefront of developing new technologies and innovative solutions. Her career spans telco, marketing technology, global agency networks and global brands.
At Lapis Angularis, Adele works with marketing leadership to drive transformation and enable effective and efficient delivery of marketing activities up and down the internal value chains, through automation and digitisation of processes. A culture of transparency and compliance is core to such transformation, ultimately optimizing both customer and employee experiences.
Along her consulting practice, Adele is a published author, blogger and speaker. She also has an MBA from McGill University; you can follow her at @adeleghantous
B2B marketing leaders face immense challenges post-pandemic. Revenues have fallen and CMOs must do more with less. Many face disconnects between marketing and sales, issues with team communication and collaboration, poor processes, and a fragmented MarTech stack, while the digitisation of customer experience has accelerated. Marketing transformation consultant, Adele Ghantous, explores the options available to CMOs seeking to drive business growth not just in 2021, but the decade ahead.