Andy Lambert

Director of Growth, Content Cal

Over 10 years’ experience in creating markets, building profitable businesses, and leadership roles in industry-leading SaaS organisations.

In 2014, I was hired by Colin Smith to help launch US construction technology business, Textura into the UK market. I led Sales and Marketing, getting the business featured in major press, winning our first customers and at the end of 2016, the business was sold to Oracle.

After the sale of Textura, I became one of the Founding team of ContentCal, a Social Media Marketing technology software, that since launching in January 2017 has achieved:

  • March 2017, won the award for the ‘best newcomer in B2B Marketing’
  • August 2017, expanded our user base in to the US, Europe and Asia
  • March 2018, grew revenues 300% from Q1 2017 to Q1 2018
  • November 2018, Crowned Content Management Tool of the year
  • April 2020, Closed a £2.5 million funding round with Fuel Ventures
  • Today, ContentCal is used by over 40,000 companies in over 140 countries and continues to grow at 100% YoY

In 2020, we identified a large-scale need for digital marketing education. We launched the ContentCal Academy in August 2020, of which is now used by over 2,000 businesses.

Outside of running technology businesses, my other passions are music and motorsport. In 2008, as part of the band Pitchblend, we released our album ‘Lines of Unreason’. We achieved major press and TV coverage.

My Sessions

SESSION: How to Nail Your B2B Content Strategy

Theme 3: Social & Creative

Practical lessons learned from growing to 2,000 paying customers in 4 years. In 4 years, ContentCal has grown to become a leading content marketing software, awarded for innovation, growth, and customer satisfaction. The majority of this growth has been driven by organic content. In this 20-minute talk, founding team member and Director of Growth, Andy Lambert will give you 6 practical steps to level-up your content strategy.


Employee Advocacy: How to Activate Senior Execs, Subject-Matter Experts, Sales Teams & More

Theme 3: Social & Creative

The positive impacts of running a successful employee advocacy programme are remarkable: increased marketing reach, brand recognition and conversion rates; happier staff with stronger career prospects; and increased trust among customers. Positive results, though, are often hampered by low uptake among senior execs, sales teams and experts. Join Andy Lambert and his expert panel for this deep-dive into advanced employee advocacy techniques.

Employee Advocacy