Ashley Friedlein

CEO & Founder, Guild

Ashley is the CEO & Founder of Guild, a private professional messaging app that meets new standards, yet is as easy to use as WhatsApp. It is advertising-free, and GDPR compliant.

Ashley is one of the most influential and connected figures in digital and marketing. As one of the 100+ recommendations for him on LinkedIn reads, “If Ashley doesn’t know it – it ain’t worth knowing.”

Ashley is author of two best-selling books on digital. A columnist, commentator and blogger, he speaks worldwide on digital and marketing trends and best practice.

Ashley is involved in a number of digital businesses and ventures as investor, adviser, mentor and operationally, including: 1. CEO & Founder, Guild – private professional messaging app 2. President & Founder, Econsultancy – digital marketing best practice 3. Chairman, Ably – realtime data delivery platform 4. Investor, Cranberry Panda – ecommerce recruitment 5. Digital Advisory Board, Age UK – digital transformation for leading charity 6. Adviser, Government Digital Service – digital transformation of government


My Sessions

The Rise of Messaging: What Does it Mean for Marketers?

Session 1: New Destinations

There is very little that is completely ‘new’ in digital marketing in 2020, but messaging is the growth channel. WhatsApp has >2bn users and Slack, Guild and other vertical messaging apps are carving their place in the MarTech/CommsTech stacks. Marketers are having to adapt to the medium as they did with social before. As with social, there […]