Bev Burgess, Senior Advisor, ITSMA
Bev Burgess is an industry expert in marketing technology services and literally wrote the book on it (Marketing Technology as a Service, Wiley 2010). She is best known as an authority on Account-Based Marketing (ABM), and is co-author of the book, A Practitioner’s Guide to ABM: Accelerating Growth in Strategic Accounts (Kogan Page, 2017). Her most recent book, Executive Engagement Strategies: How to Have Conversations and Develop Relationships That Build B2B Business, was published by Kogan Page in 2020.
Bev’s background includes senior roles at British Gas, Epson and Fujitsu. She also runs her own strategic marketing consultancy, and is an advisor to ITSMA’s global ABM practice, delivering consulting and training to companies around the world that are designing, developing and implementing ABM programmes.
Bev holds an MBA and a BSc Honours degree in business and ergonomics. She is a Fellow of the Chartered Institute of Marketing and has served as an international trustee.
As the myriad of tools available to capture customer intelligence proliferates, ABM-ers are struggling to keep up. Combining buyer research and real-world case studies, this session explores why leading with insight is important, how to leverage data all through the ABM process, and what leading companies are doing differently.