Content Marketing Consulting, EMEA & LATAM, LinkedIn
Bian Salins heads up LinkedIn’s Content Marketing Consulting team in Europe and the Middle East. She has worked in digital marketing for more than 10 years, running successful social teams at a range of blue-chip companies. Her former roles have included Head of Social at TSB Bank, Head of Social at Now TV and Head of Social Media Innovation at BT Customer Services.
Bian is a journalist by background, so content is second nature, as is online/offline marketing communication. For anyone who loves technology, content and people – social is a breeze, which is why she began to specialise in how social technology has and is transforming consumer behaviour.
Bian is passionate about the success of women and diversity in the workplace. As a leader, she encourages a culture of inclusion and acceptance within the places she works at.
Specialities: Digital strategy, digital transformation, online, marketing, Digital Marketing, social insight and analytics, community, Social media strategy and implementation, CRM, Social CRM, editing, web production, SEO, strategy, content strategy, writing, public speaking, customer experience, business development, relationship management, public speaking.
The B2B Marketing Growth Model To kick off the second session under our Advanced B2B Marketing theme, Bian Salins, who heads up Content Marketing Consulting at LinkedIn (EMEA & LATAM) will talk us through the five new principles of effective B2B marketing. What do you do when age-old principles of marketing stop working? In 2019 LinkedIn […]