Sage Global Social Intelligence Lead
Chris is a UK-based digital marketer, deeply specialised in social media, and experienced with programmes that span the full PESO (paid-earned-shared-owned media) mix. In strategy and intelligence roles dating back to the very earliest days of the ‘social web’, Chris has focused on developing programmes to realise the untapped insight and activation value of social media on behalf of large global enterprises. Operating both agency side and, currently, in-house at Sage Group PLC, Chris has led & implemented integrated strategy, analytics & insight programmes that have transformed revenue growth, brand impact and customer experience.
B2B Influencer Marketing: The Cost of Non-Compliance To kick off this session, Influencer Marketing Compliance consultant, Rupa Shah, will explain the boundaries of legality for B2B influencer marketing. Influencers yield incredible value as amplified marketing channels but the ASA (Advertising Standards Authority) and CMA (Competition & Markets Authority) are paying close attention. What do B2B […]