Marketing Operations Manager, O2
An expert marketer with a strong B2B marketing track record, recent experience in B2C and particular specialisms in marketing operations and marketing technology. A deep understanding of sales, marketing and the broader commercial environment allows Helen to develop effective marketing operations models, processes, tools and metrics to deliver business objectives.
Leading the delivery of B2B marketing automation, consumer decisioning and AdTech through a directly managed internal O2 team and external agencies. Helen also works on O2’s strategy and roadmap for MarTech and AdTech, across consumer and business markets.
Member of DMA B2B Council.
In many B2B companies, Marketing Operations is the driving force behind Marketing Automation. But given the opportunity, Marketing Ops offers many more far-reaching benefits. Connecting technologies, improving customer experience, owning measurement and enabling your sales and marketing talent to focus on delivering value. Join B2B Marketing Consultant, Shane Redding, and her expert panel as they dissect the Marketing Ops opportunity.