Account Director, OST
A senior strategist with a holistic approach to digital marketing; Helen has created and implemented strategies for Marriott International and Interflora, among others. Helen works closely with the team to ensure objectives are supported and quality work is delivered.
If you’re promoting a product in France or Brazil, you’d be wise to ensure your content is in French or Portuguese. Yet many B2B companies adopt an English-only strategy on social media, or simply translate their English posts, without much consideration to the customer experience. In this session, OST’s Stef Lait and Helen Sharpe explain how, by investing in truly localised social media content (i.e. in-language, in-country) B2B companies can drive up levels of engagement and deliver ROI.
They will cite several case studies, including:
• The global SaaS tech company that achieved an organic reach of 200 million by running a localised influencer campaign
• The international manufacturing company that localised 30% of its social content and, within 12 months, saw this driving 60% of engagement.