speaker-info

Ian Bennison

Marketing Operations Director, Intertrust Group

Ian is the Marketing Operations Director for Intertrust Group.  He is highly experienced, having built marketing operations functions at TMF Group and now at Intertrust Group. He understands the strategic benefit of the function and its ability to deliver value to the wider marketing organisation.  He also has had the advantage of working in senior sales operations roles in BT. Ian uses this unique commercial experience to focus on what matters and ensure it’s delivered.

My Sessions

7 Challenges That Marketing Ops Can (and Should!) Solve For You Today

Theme 2: Technology & Data

In many B2B companies, Marketing Operations is the driving force behind Marketing Automation. But given the opportunity, Marketing Ops offers many more far-reaching benefits. Connecting technologies, improving customer experience, owning measurement and enabling your sales and marketing talent to focus on delivering value. Join B2B Marketing Consultant, Shane Redding, and her expert panel as they dissect the Marketing Ops opportunity.

Marketing Operations
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