Jake Potter
Head of Social, Colt Technology Services
Jake Potter is Head of Social Media at Colt Technology Services. Joining the business in 2017, Jake leads the global social media strategy, paid social, and social selling framework, designed to enable employees with the skills they need to transform online relationships into sales. Prior to joining Colt, Jake worked with other big agencies such as Oracle, Netsuite, and Bronto.
My Sessions
Employee Advocacy: How to Activate Senior Execs, Subject-Matter Experts, Sales Teams & More
Theme 3: Social & CreativeAndy Lambert
Jake Potter
Sarah Goodall
Keith Lewis
The positive impacts of running a successful employee advocacy programme are remarkable: increased marketing reach, brand recognition and conversion rates; happier staff with stronger career prospects; and increased trust among customers. Positive results, though, are often hampered by low uptake among senior execs, sales teams and experts. Join Andy Lambert and his expert panel for this deep-dive into advanced employee advocacy techniques.