Jono Alderson

Special Ops, Yoast

Jono is a digital strategist, marketing technologist and full-stack developer with two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.

He’s worked with startups, agencies and some of the world’s biggest brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.

My Sessions

4 Brand New Performance KPIs Which Will Make-or-break Your SEO in 2021

Theme 4: Search & Paid

Back by popular demand, Jono Alderson, Special Ops at Yoast, returns to DigiConf to provide another insightful and entertaining SEO presentation. This time he’s exploring the latest performance KPIs that could make all the difference in your search engine rankings. In addition to some very practical advice, Jono explains how to play the game with Google and get steal a march on your competition. Not to be missed!

Search marketing