VP Marketing, Speechmatics
VP of marketing at Speechmatics. Kathryn is an experienced B2B marketing professional who has worked primarily in the tech sector. Prior to her current role Kathryn headed up various marketing teams at Cambridge-based, Redgate Software.
She has a proven, proactive and results-driven attitude and seeks continuous improvement to marketing performance.
A Journey through B2B Marketing Automation & Personalisation To start this session, Kathryn Lye, VP Marketing at Speechmatics, will provide an expert insight into how brands can combine marketing automation, personalisation and customer journey mapping to deliver results. Citing examples from B2B technology and software companies, she will explore the trials of data quality, attribution models […]