CEO, Immediate Future
Katy pioneered social media marketing, launching her social media agency, immediate future, 15 years ago, just as Facebook made its way onto university campus.
Often called in as the UK expert on social by TV, Radio and the press, she appears regularly on BBC news, Victoria Derbyshire, and Reuters, as well in The Telegraph, FT and Guardian. She’s considered the 4th most influential social media marketing expert, named one of the 25 women who have made an outstanding contribution to digital by the Drum, and was honoured to be amongst the Top 100 Asian tech entrepreneurs in the UK.
She speaks at conferences, runs masterclasses, and guest lectures at two universities. She’s co-authored 3 books on social and is a regular contributor to the press.
Her expertise lies in helping brands deliver significant impact by breaking the social boring: using social data to springboard creative that delivers growth to business. Her agency works with brands including; lastminute.com, Princess Cruises, Selfridges, Mission Foods, Google, Diageo, JD Williams, Fujitsu, Sony Music, and many more. They win industry awards every year for their smarts and innovation in social media.
Our final session of the day will explore the future strategies that will shape B2B digital marketing in 2021 and beyond. Our expert panelists will provide an array of tips and ideas. We’ll wrap up with a live Q&A to ensure that every question is answered.