Katy Howell

CEO, Immediate Future

Katy pioneered social media marketing, launching her social media agency, immediate future, 17 years ago, just as Facebook made its way onto university campus.

Often called in as the UK expert on social by TV, Radio and the press, she appears regularly on BBC news, Victoria Derbyshire, and Reuters, as well in The Telegraph, FT and Guardian. She’s considered the 4th most influential social media marketing expert, named one of the 25 women who have made an outstanding contribution to digital by the Drum, is named as this year’s PRovoke Innovator 25 EMEA 2020, and was honoured to be amongst the Top 100 Asian tech entrepreneurs in the UK.

She speaks at conferences, runs masterclasses, and guest lectures at two universities. She’s co-authored 4 books on social and is a regular contributor to the press.

Her expertise lies in helping brands deliver significant impact by breaking the social boring: using social data to springboard creative that delivers growth to business. Her agency works with brands including; Google, Fujitsu, Premier Research, IBM, Thomson Reuters, Sony, Festo, Motorola Solutions, Sage Pay, HSBC, Epson and many more. They win industry awards every year for their smarts and innovation in social media.

My Sessions

B2B Social Strategy Question Time

Theme 3: Social & Creative
Join our expert panel as they answer the big social strategy questions facing B2B marketers in 2021. How socially activate your C-suite? How to measure your influencer programme? Whether to build a social team or outsource? Bring your trickiest questions and we’ll endeavor to answer them!
Social Media