Vice President, Head of EMEA Marketing Transformation, SAP
As Vice President of Strategic Programs in SAP Marketing, Malin is leading international teams in identifying, testing, and piloting new ways to communicate and collaborate with customers, users, and influencers. One of the pilots, introducing social selling to +7K marketing and sales professionals at SAP, generated over 1B Euros in pipeline value. She also managed an SAP online community that brought over 3M unique visitors a month to the company’s website.
Malin is a pragmatic and innovative leader who is known for challenging the status quo. She is an active influencer, speaker, and blogger on topics related to leadership, diversity, innovation, community, and digital marketing.
Prior to joining SAP SE, Malin held senior marketing and communications positions at SAP Systems Integration AG, BMC Software GmbH, and T-Systems. She holds a Bachelor in Business Administration from Växjö University, Sweden.
What do you do when your marketing strategy is built around events and Covid-19 happens? In this fascinating case study, Malin Liden shares her experience of starting her new role as VP of Marketing Transformation for SAP in 2020, and how the pandemic dramatically speeded up their plans for digital transformation.