EMEA Social Media Leader, IBM
Nada Alkutbi is an experienced digital and social media expert at IBM, and has recently been appointed as the Social Media Leader across Europe, Middle East and Africa. Previously, Nada has worked as both a digital marketing and social media strategist for IBM in the UK & Ireland. Among her achievements, she spearheaded the IBM social influencer marketing programme, driving engaged visits to ibm.com and quality audience generation for events, and played a key role in the design of the global IBM Influencer Council, to establish a centralised approach to influencers and to give teams the tools needed to develop and measure their own programmes. She has also led the UKI employee advocacy programme helping IBMers to improve their social eminence and presence.