Brand and Video Marketing Strategist
Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video, brand marketing, and search engine optimization. An expert in the use of video and creative content to build lasting brands, he has consulted on video strategy for both large and small brands including, The Financial Times, Travelex, Tesco, Lidl, and was most recently at Wistia, where they won two Webby Awards for Best Original Series with a documentary about video production, “One, Ten, One Hundred”.
Building a brand is often cited as the most important thing a business can do to future-proof its marketing. But, how can this be achieved? Most companies throw good money after bad with ineffective advertising and PR, but the most innovative B2B companies are investing in different media to stand out: long-form video. Phil will explain how any business can come up with a great idea for a video series, and create and distribute it effectively to deliver lasting results, even on a small budget.