Rupa Shah

Influencer Marketing Regulatory Consultant

Rupa Shah is Founder and Director of Hashtag Ad Consulting, a London firm that provides guidance and training on the advertising rules to social media and influencer marketers. Hashtag Ad Consulting takes a unique approach to demystifying advertising regulations across the globe and Rupa works closely with influencers, their managers, ad agencies, tech platforms and brand owners to embed compliance throughout the marketing process and, ultimately, to help brands and influencer marketers protect their reputation.

Prior to founding Hashtag Ad, Rupa trained in law and worked at the Advertising Standards Authority (ASA) for 13 years, where she developed a keen understanding of the regulatory regime for advertising through her investigative, advisory and compliance roles. As complaints about influencer marketing increased, Rupa developed CAP guidance papers, gave industry presentations and organised seminars on compliance but ultimately recognised the need for a more integrated and tailored approach to avoiding those damaging ASA or FTC rulings … and so, Hashtag Ad was born.

Rupa is a regular guest blogger and podcaster and was recently interviewed by Al Jazeera News on the topic of influencer disclosure and transparency.

My Sessions

B2B Influencer Marketing – Advocacy, Compliance & Measurement

Session 3: Influencer Marketing & Compliance

B2B Influencer Marketing: The Cost of Non-Compliance To kick off this session, Influencer Marketing Compliance consultant, Rupa Shah, will explain the boundaries of legality for B2B influencer marketing. Influencers yield incredible value as amplified marketing channels but the ASA (Advertising Standards Authority) and CMA (Competition & Markets Authority) are paying close attention.  What do B2B […]

Influencer marketing