Shane Redding

Digital, Direct and Data Marketing Consultant, Think Direct Ltd

Shane is an independent consultant with over 25 years international business to business direct marketing experience. Shane provides strategic direct and digital marketing advice and practical training to both end users and DM suppliers; clients include ITV plc, Telefonica, the Institute of Directors and Royal Mail. Specialising in data, databases and analysis, Shane enjoys helping large and small businesses use integrated marketing to significantly improve the bottom line.

In addition to her consultancy business, Shane also holds a number of non executive directorships and board advisory roles including Livingstone PartnersSharkgateConsumer Intelligence and Serendipity2.

Shane has an honorary fellowship of the Institute of Direct Marketing. She also lectures worldwide on topics including CRM, lead generation, and B2B analysis; as well as international marketing. She is the past chair of the IDM’s b2b council, industry roles have included vice chair of FEDMA, UK DMA board director, and sales and marketing director of Mardev (a Reed Elsevier company).

Vist Think Direct’s website here.

My Sessions

B2B Marketing Automation, Personalisation & ABM

Session 2: Advanced B2B Strategies

A Journey through B2B Marketing Automation & Personalisation To start this session, Kathryn Lye, VP Marketing at Speechmatics, will provide an expert insight into how brands can combine marketing automation, personalisation and customer journey mapping to deliver results. Citing examples from B2B technology and software companies, she will explore the trials of data quality, attribution models […]

ABM Martech