Shane Redding

B2B Digital Consultant, Think Direct

Shane is an independent consultant and expert trainer with over 30 year’s international business to business direct & digital marketing experience.  Shane currently uses her skills and knowledge to help global businesses transform their marketing by choosing, implementing and using automation tools; combining data, best practice marketing skills and software to make a real difference to results.

Shane’s global clients include Ebay, United Nations ITU, Sika Group AG, Maersk Drilling and she has previously worked with DnB, Thomson Reuters, The Institute of Directors and Cisco, as well organisations across professional services, manufacturing, membership associations, media and more. Shane enjoys helping large and small businesses use integrated marketing to significantly improve their bottom line.  Shane holds multiple board advisory roles and is an honorary fellow of the IDM. Her passion for teaching is recognised by the award: IDM Educator of the Year 2015. Shane regularly speaks and trains around the world, both virtually and face to face when travels allows.

Vist Think Direct’s website here.

My Sessions

7 Challenges That Marketing Ops Can (and Should!) Solve For You Today

Theme 2: Technology & Data

In many B2B companies, Marketing Operations is the driving force behind Marketing Automation. But given the opportunity, Marketing Ops offers many more far-reaching benefits. Connecting technologies, improving customer experience, owning measurement and enabling your sales and marketing talent to focus on delivering value. Join B2B Marketing Consultant, Shane Redding, and her expert panel as they dissect the Marketing Ops opportunity.

Marketing Operations