Simon Daniels

Marketing Operations Consultant, Percassity

Simon Daniels is a widely experienced business-to-business marketing operations specialist, with an extensive track record advising marketing leaders on challenges with data, technology and process. Client-side and consulting project highlights include marketing automation implementation, audience data enhancement, campaign and lead process improvement and analytics delivery, together with team formation and leadership. Simon has worked extensively in technology and a range of other sectors across Europe, North America and the Asia Pacific regions, driving and facilitating go-to-market strategy, execution and measurement. Alongside his day job delivering fractional Marketing Operations leadership to predominantly scale-up businesses, Simon is also a regular contributor to B2B Marketing, Customer Insight Leader and other blogs and events.

My Sessions

7 Challenges That Marketing Ops Can (and Should!) Solve For You Today

Theme 2: Technology & Data

In many B2B companies, Marketing Operations is the driving force behind Marketing Automation. But given the opportunity, Marketing Ops offers many more far-reaching benefits. Connecting technologies, improving customer experience, owning measurement and enabling your sales and marketing talent to focus on delivering value. Join B2B Marketing Consultant, Shane Redding, and her expert panel as they dissect the Marketing Ops opportunity.

Marketing Operations