Tim is the COO at Lynchpin, an independent analytics consultancy that integrates data science, engineering and strategy capabilities to solve their clients’ analytics challenges. By bringing together teams with complementary sets of expertise, dynamic tools and a broad range of experience, Lynchpin help to improve long term analytics maturity while delivering practical results in areas such as multichannel measurement, customer segmentation, forecasting, pricing optimisation, attribution and personalisation.
Starting his career at RSA Insurance Group, Tim has 25 years of analytics experience on both client (Avis Europe & Experian) and agency side, working with blue-chip brands across multiple sectors including banking, retail, publishing and manufacturing.
His experience and breadth of knowledge across the customer analytics spectrum encompasses predictive analytics, business intelligence and digital analytics, giving him an in-depth understanding of both the strategic and practical issues facing companies as they look to harness a rising tide of customer data and utilise the best analytical approaches available to make sense of it.
Our final session of the day will explore the future strategies that will shape B2B digital marketing in 2021 and beyond. Our expert panelists will provide an array of tips and ideas. We’ll wrap up with a live Q&A to ensure that every question is answered.