Tim Williams

CEO, Onalytica

Tim’s work at Onalytica is focused on connecting brands and influencer communities together to help create better content and messaging to audiences around the world.

Marketers and Comms Professionals are creating a lot of brand content about themselves that is not engaging and compelling enough to resonate with and impact their target audiences. Onalytica provides Influencer Marketing software to help brands identify relevant influencers and partner with them organically to create more engaging and compelling content around industry topics.

He is passionate about analytics and measuring the impact of this activity against business outcomes and helping integrate influencers into a wider social advocacy strategy.

Specialities: Influencer Marketing, Influencer Relationship Management, Employee Advocacy, Audience Insights, Marketing Strategy, Media Measurement, Sales and Marketing

Check out Onalytica’s website here. 

My Sessions

SESSION: How to Develop a Successful B2B Influencer Programme

The future of B2B influencer marketing is looking brighter than ever, with 81% of influencers stating that their workload has stayed the same or increased since the start of the pandemic. But what is the key to a successful B2B influencer marketing program? How can you guarantee real results such as increased brand awareness, perception change and lead generation? Onalytica surveyed 350+ global B2B influencers and have unlocked the 3 key attributes that guarantee a successful B2B influencer campaign – join Tim to guarantee your program success in 2021.